Two technical guidelines for writing a lead paragraph for a news story are that a lead should be one sentence long and that

a. it must never contain a direct quotation
b. it should be a maximum of 30 to 33 words long
c. it should always contain a direct quotation

B

Communication & Mass Media

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Derived credibility is an audience's view of a speaker's intelligence, expertise, and knowledge of a subject

Indicate whether the statement is true or false

Communication & Mass Media

"Red Channels: The Report of Communist Influence in Radio and Television"

A. was produced by the FCC as a guideline for the networks. B. once and for all put to rest the idea that broadcasting was infiltrated by Communists. C. listed the names of 151 broadcast personalities with alleged ties to the Communist Party. D. had little impact on a television industry enjoying great public acceptance.

Communication & Mass Media