It is a good idea to list all of your personal assets, estimate the market value of each item, and then film the contents of your house with a video camera to be able to show proof of their existence

An ad for Mongoose mountain bikes shows a serious biker traversing remote and rugged but beautiful terrain and states, "There are places that are so awesome and so killer that you'd like to tell the whole world about them. But please, don't"

This ad uses the ________ appeal. A) slice-of-life B) lifestyle C) fear D) testimonial E) straight-forward

A social entrepreneur is:

A. Someone who is always aware of and plays by the "rules." B. Someone who takes risks by seeking to solve seemingly intractable problems by applying business principles. C. Someone who carefully plots and plans before making a move. D. Someone who looks first at credentials and then considers an applicant's future capacity to deliver. E. Someone who travels a lot, is a "do gooder," and wants to solve entrenched environmental problems.