In situations where the respondents are expected to have no opinions, as opposed to simply being reluctant to disclose it, the accuracy of data may be improved by a non-forced scale that includes a "no opinion" category

Social networking sites are best suited for ________

A) demonstrating thought leadership B) demonstrating product operation C) improving conversion rates D) building network of business contacts

Because impulse sales are so important to retailers, there is a need to _____

a. control expenses b. analyze consumer demographics c. study store image d. utilize point-of-purchase materials