As a market-follower strategy, an imitator duplicates the leader's product and packages and sells it on the black market or through disreputable dealers

Which of the following is a feature of social media and digital marketing techniques?

A) They employ a one -to-many model of conversation. B) They provide tools to rate or air opinions about their products. C) The content on these websites is created by a central authority and others are expected to come to the websites to read about it. D) They allow no convenient means of engaging in a conversation about any topic.

When you purchase a product that is sold "as is," the product is

A) subject to the guarantees as stated in a written document. B) not covered by either an implied nor express warranty. C) only covered by an implied warranty. D) provided lemon protection.