What are some advantages of a farmer selling strawberries grown on his farm directly to consumers instead of using channel intermediaries?
What will be an ideal response?
The farmer will be able to directly serve the customer and may be able to sell the strawberries at a lower price but higher profit margin than if an intermediary were involved. Also, the farmer has control of the product and the sale, making sure that the berries are sold when they are still fresh.
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Indicate whether the statement is true or false
What is the purpose of companies such as A.M. Best, Moody's and Standard & Poor's?
A) They sell life insurance directly to consumers without agents. B) They evaluate and rate the financial stability of the insurance industry. C) They provide reinsurance coverage to the insurance industry. D) They sell low cost term insurance via the Internet.