Which of the following statistics is not permissible for interval data (Table 8.1 in the text)?
A) factor analysis
B) harmonic mean
C) binomial test
D) t-tests
B
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Which of the following is the the maximum price someone is willing to pay for a product?
A) external price B) reservation price C) internal price D) reference price
John Hardley recently joined as marketing director of H2O, a water sports gear company. Though in the last five years the company has had a drastic dip in sales, ever since Hardley has joined he has turned the figures around
In addition to revamping the look of the brand, he has initiated several marketing campaigns through broadcast media to increase customer base for the company. Over the past six months, Hardley has managed to get the company to an all-time high peak of sales. Which of the following statements best describes Hardley? A) Hardley is a low self-monitor. B) Hardley is a narcissist. C) Hardley scores high in Machiavellianism. D) Hardley has a proactive personality. E) Hardley is a low risk-taking person.