The American Customer Satisfaction Index produces a measure of customer service quality based on surveys of consumers

Raye stopped at a convenience store to buy milk. While he was paying for his milk, he noticed a fresh doughnut display and bought two glazed doughnuts. In this example, what are the doughnuts?

a. specialty products b. business products c. unsought products d. convenience products

Implementation considerations should inform and guide the generation of market strategy

It is in answering the question, "How will we do it?" that the business develops action plans, designs sales and marketing programs, takes stock of its implementation skills, and prepares for learning and adapting Indicate whether the statement is true or false