Which of the following is likely to be an advantage for the licensor in a licensing arrangement?
A) low cost and little risk
B) major returns on investment irrespective of sales
C) strict control over the use of its product and brand name
D) low royalty percentages
Answer: A
Business
You might also like to view...
An exchange of business cards is more common in the United States than in other countries
Indicate whether the statement is true or false.
Business
Research suggests that people who believe they have little at stake are the ones most likely to act unethically
Indicate whether the statement is true or false
Business