The advertising manager at a cosmetics company is tasked with the role of managing the company's publicity. Is the advertising manager likely to be an appropriate choice to fill this role?

A) Yes, because it is not uncommon for advertising managers to handle company publicity.
B) Yes, because the advertising manager must hire an outside public relations agency.
C) No, because the advertising manager is typically responsible for managing sales promotion.
D) No, because the advertising manager is not likely to cooperate with the publicity manager.
E) No, because the advertising manager is not likely to be a specialist in communication.

Answer: A) Yes, because it is not uncommon for advertising managers to handle company publicity.
Advertising managers manage their company's mass-selling effort—in television, newspapers, magazines, and other media. Their job is choosing the right media and developing the ads. Advertising departments within their own firms may help in these efforts—or they may use outside advertising agencies. The advertising manager may handle publicity too. While an outside public relations agency may be hired, it is not essential that publicity be handled outside.