A focused low-cost or focused differentiation strategy is attractive under which of the following conditions?
a. Industry leaders have chosen not to compete in the niche market.
b. Few rivals are attempting to specialize in the same target market.
c. The target niche market is extremely small in number.
d. It is costly or difficult for rivals to meet the specialized needs of niche buyers.
Answer:
a. Industry leaders have chosen not to compete in the niche market.
b. Few rivals are attempting to specialize in the same target market.
d. It is costly or difficult for rivals to meet the specialized needs of niche buyers.
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