What advertisers are really paying the mass media for is
A) publicity and prestige.
B) access to potential customers.
C) protection against financial stagnation.
D) conglomeration.
Answer: B
Communication & Mass Media
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________ is the degree to which members feel connected to the team
A) Stuckness B) Cohesiveness C) Coherence D) Commitment
Communication & Mass Media
When a person experiences conflicting attitudes, values, beliefs, ideas, or behaviors that create incongruous feelings, author Leon Festinger would say that he or she is
a. in an emotional conflict. b. experiencing a discordant reaction. c. splitting. d. is in a dissonant state.
Communication & Mass Media