Because online audiences are accustomed to videos that move at a quick tempo, online speeches should maintain a relatively brisk pace as well.

Avoid _________ like the plague

a. clichés b. commercials about politicians c. comments about government officials d. all of these e. none of these

Within the Uses and Gratifications perspective, which of the following statements about media effects is related to the idea that the media compete with other sources for need satisfaction?

A. Social situations can impoverish real-life opportunities to satisfy certain needs. B. Audience members are not always totally free in their uses of media. C. Social situations can create an awareness of problems that demand attention, information about which may be sought through the media. D. The media and their audiences are part of the larger society and are influenced by that society.