Wine Tasters Inc. is a magazine that targets people who appreciate wine and good food. Its major customer base include people who enjoy wine-tasting events and visit different restaurants
Given this information, Wine Tasters most likely relies on which of the following variables to identify its target market?
a. Usage-rate segmentation
b. Demographic segmentation
c. Psychographic segmentation
d. Benefit segmentation
ANSWER: c
Wine Tasters relies on psychographic segmentation to identify its target market. Psychographic segmentation is market segmentation on the basis of variables such as personality, motives, lifestyles, and geodemographics.
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The target market and investment requirements are typically identified in the ________ section of a marketing plan
A) measurement and controls B) financial overview C) forecasting D) marketing situation E) marketing strategy