Preventing vulnerability during the EC design and pre-implementation stage is far more expensive than mitigating problems later

Damages as a remedy will not be available in which of the following situations?

A) Jones, although being careful, makes an innocent misrepresentation persuading Smith to enter a contract with him. B) Jones makes a fraudulent misrepresentation, persuading Smith to enter a contract with him. C) Jones makes a negligent misstatement, persuading Smith to enter a contract with him. D) A false statement made by Jones becomes a term of the contract. E) Jones makes an intentional misrepresentation of fact in order to get Smith to sign the agreement.

Which method of developing a marketing communications budget uses computer simulations to model the relationship between advertising and marketing communications and sales, profits, and other factors?

A) meet the competition B) objective and task C) payout planning D) quantitative models