To perform an external audit, a company first must gather competitive intelligence and information about economic, social, cultural, demographic, environmental, political, governmental, legal, and technological trends

Most companies use direct marketing as a supplementary channel or medium

Indicate whether the statement is true or false

Which of the following, if true, would uphold a company's sustainable competitive advantage in front of rival firms?

A) Workforce attributes encouraged by staffing practices are commonplace. B) Strategic staffing practices are difficult to imitate. C) Staffing practices have maximum substitutability. D) The firm should take care not to exploit staffing practices.