What is strategic communication in leadership? Provide an example
What will be an ideal response?
Strategic communication is purpose directed and focuses everyone's attention toward the vision, values, and desired outcomes to persuade people to act in a way that helps them achieve the vision. For example, the textbook talks about how a CEO in an airline company changed his communication message to gain employee support of a merger by strategically tapping into the emotion of pride, resulting in a message that merging companies would reestablish the company as an elite airline in the business.
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Joseph thinks he is an excellent driver and thinks very highly of himself overall. Today,
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