Discuss how companies can use the Internet to build their brands. Give an example of a company that has done so
What will be an ideal response?
Online marketing activities can be used to build brands by increasing consumer exposure to the brand and creating an interactive experience between the customer and the brand, giving consumers access not only to company-created information but also consumer-generated content. For example, Carnival Connections, an online cruise-booking site, made it easy for cruise fans to compare notes on cruise destinations and onboard entertainment.
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In examining customers during the IMC planning context analysis, the easiest group to study is:
A) current customers B) former customers C) potential new customers D) competitors' customers
The court will retain jurisdiction over:
a. spousal support. b. nullity issues. c. child support. d. premarital agreements. e. family issues.