Indirect ambush marketing occurs when:

A) firms intentionally design advertising or marketing campaigns to capitalize on a major sporting event
B) a brand is associated with a major sporting event without any intentional or indirect effort on the part of the brand
C) a brand suggests or hints it is associated with a major sporting event when it is not
D) consumers are enticed to look at a product by individuals without the individuals realizing the person making the sales pitch is being paid or compensated by the brand

C