The Clean Water Act forbids the filling or dredging of navigable waters and qualified wetlands unless a permit has been obtained from the ________

In examining customers during the IMC planning context analysis, the easiest group to study is:

A) current customers B) former customers C) potential new customers D) competitors' customers

When Ringler set up a demonstration booth to learn about consumers' feelings toward her vacuum cleaner, she was doing which of the following?

A) concept testing B) marketing strategy C) idea screening D) business analysis E) commercializing