The DMBB (D'arcy Massius Benton & Bowles) agency created a psychographic profile of the Russian market. The categories include all of the following except:

A) Kuptsy.
B) Cossacks.
C) Elites.
D) Students.
E) Business Executives.

C

Business

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When responding to a customer complaint, the best course of action is what?

A) Promise the customer complete satisfaction. B) Explain how you plan to resolve the issue. C) Apologize profusely. D) Promise the issue will never happen again. E) Indicate to the customer exactly who is to blame.

Business

Free trade ________

A) is another term for managed trade B) implies that the national government exerts minimal influence on the exporting and importing decisions of private firms C) proposes that national governments should directly help domestic firms by providing export subsidies and tax breaks D) suggests that the national government should actively intervene to ensure that domestic firms' exports receive an equitable share of foreign markets and that imports are controlled to minimize losses of domestic jobs and market share in specific industries

Business