How will consumers likely come to perceive an upscale brand that is priced too low or is frequently on sale?
What will be an ideal response?
Consumers will likely start to assign the brand less prestige, assuming that it is a lower quality because it is a lower price; constant sales promotions risk an erosion of brand equity.
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The online buying and selling of products or services is referred to as ________
A) e-bay B) e-business C) e-commerce D) e-merchandising E) e-marketing
Theodore and James decide to enter into an agreement with a firm in Europe allowing them to use the rights to their software, brand name, and software specifications in return for a lump sum payment
The firm is a service organization that plans to use the software to assist its customers. Their agreement is a(n) ________. A) export agreement B) licensing agreement C) franchise agreement D) import agreement