Which of these traits is both an advantage and a disadvantage of radio for advertising?
A) radio offers no opportunity for visual displays
B) radio time can be bought on short notice.
C) radio ad time is comparatively inexpensive.
D) radio is a mobile medium.
Answer: D
Communication & Mass Media
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What can we do to expand our media literacy regarding media effects?
a. Understand that we are influenced by the media every day b. Expand our perspective about what is a media effect c. Recognize when the media affect us negatively and positively d. All of the above
Communication & Mass Media
The broad goal that the speaker hopes to accomplish with a speech is defined as the
A. specific purpose. B. general purpose. C. thesis statement. D. topic.
Communication & Mass Media