Which of the following is a motivational factor according to Herzberg's two-factor theory?
A) quality of supervision
B) recognition
C) pay
D) relationships with others
E) company policies
B
Explanation: B) Herzberg characterized conditions such as quality of supervision, pay, company policies, physical working conditions, relationships with others, and job security as hygiene factors. When they're adequate, people will not be dissatisfied; neither will they be satisfied. If we want to motivate people on their jobs, Herzberg suggested emphasizing factors associated with the work itself or with outcomes directly derived from it, such as promotional opportunities, personal growth opportunities, recognition, responsibility, and achievement.
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A ________ design to measure the effectiveness of a test commercial for Sears would be implemented as follows. Respondents are recruited to central theater locations in different test cities
At the central location, respondents are first administered a personal interview to measure, among other things, attitudes toward the store (O1). Then they watch a TV program, the respondents are again administered a personal interview to measure attitudes towards the store (O2). The effectiveness of the test commercial is measured as O2 - O1. A) one-shot case study B) pretest-posttest control group C) static group D) one-group pretest-posttest