Generally a radio commercial has to be effective in terms of:

A. length B. hook C. sound D. all of these E. none of these

C. sound

Communication & Mass Media

You might also like to view...

Attitudes about messages and receivers do not influence channel selection

Indicate whether this statement is true or false.

Communication & Mass Media

Viewing a group as a subsystem recog¬nizes it as one of several groups functioning in a larger unit

Indicate whether the statement is true or false

Communication & Mass Media