Generally a radio commercial has to be effective in terms of:
A. length B. hook C. sound D. all of these E. none of these
C. sound
Communication & Mass Media
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Attitudes about messages and receivers do not influence channel selection
Indicate whether this statement is true or false.
Communication & Mass Media
Viewing a group as a subsystem recog¬nizes it as one of several groups functioning in a larger unit
Indicate whether the statement is true or false
Communication & Mass Media