Which of the following is a step of the Nominal Group Technique (NGT) process created by management scholars Andre Delecq and Andrew Van de Ven?
a. Each member presents an idea in a round-robin session to be included in a master list of ideas.
b. Every member will vote on the ideas to be included on the master list.
c. The group decides on a spokesperson who reads aloud each member's ideas.
d. Each member anonymously writes his or her ideas to be presented by the facilitator.
Answer: a
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For the launch of its new sports bike, the MX100, Ciata Motors releases an advertising campaign. The company then assigns the PR team to analyze the public reception of the advertisement
It also wants to know whether the ad affected young people and what impact it had on them. What method should the PR team useto achieve these objectives, and why? 00a. The PR team should measure the audience awareness; this will help them learn how well the public accepts the new bike. b. The PR team should create its own social media page; this will help them to interact directly with the youth. c. The PR team should form an advisory board; this will help them to obtain periodic feedback and evaluation. d. The PR team should calculate the media impressions; this will help them to find out exactly how many people viewed the advertisement.
Answer the following statements true (T) or false (F)
1.Double-barreled questions ask two questions simultaneously but allow for only one answer. 2.Generally, it is not necessary to pretest a well-designed questionnaire. 3.A problem with mail surveys is that potential respondents may see them as “junk mail.” 4.Letters or postcards letting potential respondents know that they will be getting a research phone call or questionnaire are unlikely to increase the response rate. 5.The magic words most likely to improve the level of consumer participation in telephone surveys may be “I’m not selling anything.”