Which of the following is an objective of managerial accounting?
A) to generate a company's financial statements for tax reporting
B) to provide information to business managers to assist them in controlling their business
C) to provide information to shareholders to assist them with their investment decisions
D) to ensure that the reports produced for internal and external business purposes are GAAP compliant
B
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In planning a sponsorship or event marketing program, after the marketing team matches the event with the company's customers, vendors, or employees, the next step would be:
A) promote the sponsorship or event B) differentiate the sponsorship or event C) create objectives D) track results
________ beliefs and values are passed from parents to children and reinforced by social institutions–schools, churches, businesses, and governments; they are very difficult to change
A) Transient B) Secondary C) Protected D) Core E) Variable