Provide two examples of social networking Web sites that can be used for marketing purposes
What will be an ideal response?
Twitter and Facebook are two social networks used extensively by marketers. Most modern companies have a twitter and facebook page.
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For a business conducting an HRM audit, which of the following will serve as an important customer satisfaction measure in assessing the success of training programs conducted by HR?
A. the percentage of employees participating in training programs per job family B. the percentage of employees receiving tuition refunds C. per capita (average) merit increases D. training dollars per employee E. the quality of introduction or orientation programs
Which of the following types of marketing research firms gathers consumer and trade information and then sells it for a fee (e.g., Nielsen Media Research)?
A) custom marketing research firms B) syndicated-service research firms C) specialty-line marketing research firms D) generic marketing research firms E) focused marketing research firms