An exchange of plant assets has commercial substance if the future cash flows change as a result of the transaction

To determine the ________, marketers need to know the total advertising costs and the total number of purchases made

A) bounce rate B) conversion rate C) cost per order D) clickthrough rate E) market share

The FTC has adopted a three-day cooling-off rule to give special protection to ________

A) customers who purchased because of deceptive advertising B) customers who purchased because of bait-and-switch tactics C) customers who were not seeking a product D) resellers who do not receive proportionately equal treatment from manufacturers E) resellers who are not covered by the Robinson-Patnam Act