The societal marketing concept seeks to establish a balance between ________
A) customer lifetime value and customer equity
B) an inside-out perspective and an outside-in perspective
C) consumer short-run wants and consumer long-run welfare
D) marketing mixes and market offerings
E) customer-driven marketing and customer-driving marketing
C
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Corporations sometimes distribute assets other than cash when paying a dividend. Which of the following is/are true?
a. Such a dividend is known as a dividend in kind or a property dividend. b. The accounting for property dividends resembles that for cash dividends, except that when the firm pays the dividend, it credits the asset given up, rather than Cash. c. The amount debited to Retained Earnings equals the fair value of the assets distributed. d. When this fair value differs from the carrying value of the assets distributed, the firm recognizes a gain or loss in net income. e. all of the above
In SAP R/3, relatively permanent data about customers is kept in the Customer Master Data table
Indicate whether the statement is true or false