American Express asking its members to upgrade from Gold to Platinum card is an example of:
A) cross-selling.
B) reselling.
C) upselling.
D) mass selling.
C
Business
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Bateman Gray Motors sells the cars it produces using dedicated dealers who only sell Bateman Gray's products at their outlets. What kind of marketing strategy has Bateman Gray adopted with its car dealers?
A) direct marketing B) exclusive dealing C) disintermediation D) horizontal integration E) vertical integration
Business
The word "efficiency" generally has negative connotations to unions
Indicate whether the statement is true or false
Business