The two primary approaches used in advertising research include:

A) consumer-oriented and market-based research
B) product-specific and consumer-oriented research
C) competitive and industry research
D) consumer and business research

B

Business

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Middlemen often practice cherry picking which is highly advantageous to manufacturers attempting to break into a market with a new product

Indicate whether the statement is true or false

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Slack variables are only associated with maximization problems

Indicate whether this statement is true or false.

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