What elements may help to create a product image?
What will be an ideal response?
A product image is the way consumers perceive an actual or potential product. Any number of product attributes, as well as packaging and intended use, create product image; the promotional campaign also affects product image.
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The concept of materiality is least important to an auditor when considering the
a. Effects of a direct financial interest in the client on the CPA's independence b. Decision whether to use positive or negative confirmations of accounts receivable c. Adequacy of disclosure of a client's illegal act d. Discovery of weaknesses in a client's internal control
Which of the following should be the highest priority when designing the recruitment strategy and process?
a. Ensuring that each hiring manager and/or recruiter understands the requirements of the job, how the job fits into the organizational goals, and the qualifications necessary for someone to successfully perform the job. b. Understanding the organizational demands so that the company can appropriately react to them. c. Evaluating the environmental influences so that the level of their impact can be determined. d. Hiring the most effective recruitment staff or search firm so that the best applicants can be hired.