The key feature of owned media in the PESO model is that it is ______.

a. controlled by the brand
b. reviewed by influencers
c. influenced by consumers
d. regulated by law

a. controlled by the brand

Communication & Mass Media

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The only real alternative to force is __________

Fill in the blanks with correct word

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Communication & Mass Media

Signposting is an effective way to signal the conclusion to the audience

Indicate whether the statement is true or false

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Communication & Mass Media