Why might a retailer increase the number of private-label brands it sells?
What will be an ideal response?
Private-label or store brands are the retailer's exclusive trade name. Retailers choose a private-label branding strategy because they generally make more profit on store brands than on national or manufacturer brands. Private-label branding is also important when retailers seek to maintain a consistent store image and build brand equity that belongs to their store rather than a manufacturer.
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In ________, the seller offers goods both individually and in bundles and often charges less for the "bundle" than for the individual products
A) pirating pricing B) captive pricing C) two-part pricing D) pure bundling E) mixed bundling
No matter what the stage of internationalization, a firm's structural choices always involve ________
A) low standardization procedures B) integration and differentiation C) vertical job specialization D) mass marketing and niche marketing