Max Power, a multinational company, wanted to gather customer reactions for its customer service activities. So the company decided to analyze the customer reactions through online networks
How can this objective be achieved effectively, and what benefit does it have?
a) Using social media tools; to help companies develop ways to provide information about social media efforts
b) By web analysis; to gauge web traffic and impact of the website on groups
c) Conducting social media participatory research; to listen to the consumers in virtual social settings
d) By digital analysis; to learn to analyze the thoughts of the consumers in social media
a
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