Defender organizations emphasize detecting and copying competitors' most promising ideas in a changing product/market domain

Organizations are often instrumental in helping consumers to identify their own needs. Marketers refer to this need recognition as

A) consumer potential. B) customer demographics. C) customer psychographics. D) consumer satisfaction. E) consumer activism.

When a company following a differentiation strategy ensures that the higher price it charges for its higher quality is not priced too far above the price of the competition, the company is using the process of

A) low-cost differentiation. B) cost leadership. C) cost proximity. D) basic differentiation. E) price fixing.