Fresnas Inc. manufactures and sells electronic equipment. The research and development team has generated ideas for new products, and the ideas pass thought the screening stage. In this case, the goal of screening will be to:
a. Calculate preliminary figures for demand, cost, sale, and profitability
b. Eliminate ideas that are inconsistent with the organization's new-product strategy
c. Filter various prototypes of the products and select the most efficient one
d. Set a limit on the number of members allowed to evaluate the new-product ideas
Ans: b. Eliminate ideas that are inconsistent with the organization's new-product strategy
Business
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