For frequently purchased products, ________ is critical to success because there are not enough new, untapped buyers to sustain a low-priced product for long

All money should perform the following functions EXCEPT:

a. guarantee of validity b. medium of exchange c. standard of value d. store of value

A ________ advantage is one that a company can use as a springboard to new advantages

A) sustainable B) leverageable C) realistic D) rational E) distinct