In terms of message evaluations, copytesting is most likely to be used:
A) in conjunction with ad tracking research
B) in the final stages of ad development or with the finished ad
C) with theater and portfolio tests
D) with online metrics
B
Business
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Kodak adopted a direct involvement approach in Japan by utilizing independent agents, distributors, and retailers
Indicate whether the statement is true or false
Business
________, which account(s) for nearly 40 percent of annual workplace illnesses, result(s) in headaches, swollen feet, back pain, or nerve damage and cost(s) U.S. companies several billion dollars annually
A) Stress B) Ergonomic misalliance C) Smoke exposure D) Musculoskeletal disorders E) Emotional disorders
Business