Aristotle believed that the persuasive power of _________ relied upon the credibility and ethics of the speaker

A) logos
B) ethos
C) pathos
D) eros

Answer: B

Communication & Mass Media

You might also like to view...

Which dimension of Social Penetration Theory is illustrated by the difference between telling someone "You're OK" and telling someone "I love you"?

a. height b. depth c. breadth d. frequency e. length

Communication & Mass Media

Which of the following is NOT a type of persuasive reasoning?

A. Analogy B. Cause-to-effect C. Redundant D. Specific to general reasoning

Communication & Mass Media