Every presentation should focus on audience benefits.

Which of the following best describes a car company's value proposition?

A) We charge a 20 percent premium on our cars. B) We target safety-conscious upscale families. C) We sell the safest, most durable wagon. D) We are the market leader in the small car category. E) We focus on expanding in faster-growing markets.

To understand semantics, you should know the difference between words that connote and words that denote

Indicate whether the statement is true or false