CottonPlus is a sportswear company that is releasing a new casual sportswear line. The company approaches a basketball star to endorse the new line and also hosts a 10k where the star is spotted wearing the new clothes
Which element of a program plan is best illustrated in this scenario?
a) Tactics
b) Strategy
c) Evaluate
d) Budget
a
Communication & Mass Media
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Advertising guru Bob Greenberg believes that the 30-second television spot will continue as a viable advertising avenue
Fill in the blank with correct word
Communication & Mass Media
Marcel was interested in Randy’s analysis during class on Monday, so on Tuesday he made sure to sit near him so they could chat. Identify and explain the behavior Marcel is using to initiate a relationship.
What will be an ideal response?
Communication & Mass Media