Creative briefs should be approximately:

a. One sentence
b. Ten pages
c. One page
d. Two paragraphs

c

Communication & Mass Media

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__________ is a form of interpersonal communication that proceeds by questions and answer

Fill in the blanks with correct word

Communication & Mass Media

Using an appropriate channel is extremely important for communication exchanges to be successful. Which set of factors is most significant in determining channel appropriateness?

a. communication context (physical, social, chronological) b. interference (self ?generated, environmental, external) c. field of experience (beliefs, values, attitudes) d. message (verbal, proxemics, tactile)

Communication & Mass Media