When researchers carefully read and listen to conversations over and over again to develop a framework of categories that group, label, and summarize particular acts of communication in the data,
researchers are using the ________ approach to understanding communication.
a. content analysis
b. qualitative analysis
c. ethnographic
d. interpretative
Answer: a
Communication & Mass Media
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A performance review should only focus on the negatives aspects of an employee's behavior.
a. true b. false
Communication & Mass Media
Why is it suggested that "persuasion is more likely if the audience lacks information on the topic"?
What will be an ideal response?
Communication & Mass Media