Which internal influence on consumer behavior most likely explains why so many ads contain puppies, kittens, and small children that have nothing to do with the product? Explain your answer
What will be an ideal response?
These are examples of classical conditioning, through which a person perceives two stimuli (the product and the puppy, the kitten, or the child) at about the same time. The marketer is hoping the person has a positive response to the puppy, kitten, or child and transfers this positive response to the product.
Business
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a. True b. False
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