A holistic media strategy that encompassed social content, influencer outreach was used by the U.S. Conference of Catholic Bishops during the ______ phase of the campaign.

A. research
B. communication
C. evaluation
D. action

B. communication

Communication & Mass Media

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Audience analysis occurs before, during, and after the act of speaking

Indicate whether the statement is true or false

Communication & Mass Media

The primacy effect means that:

A. The message that is presented last is the most effective. B. When a speaker presents a persuasive message, it is most likely to be accepted when the audience has prior knowledge of the subject. C. The message that is presented first is the most effective. D. Persuasive messages are rarely taken seriously.

Communication & Mass Media