Maxx has 45% of the sports shoe market in China, and Seaw Shoes follows closely with 38%

Nekki Run has 12.4 % of the market, Glow has 1.3%, and other assorted brands make up the rest.

If Glow manufactures sports shoes specially made for diabetics, who make up about 5% of the
population, then it is a ________ in the sports shoe market.
A) market leader B) market challenger
C) market follower D) market niche firm

D