The explanation of how individuals make media and content choices based on expectations of reward and effort required is the

A. cost-benefit ratio.
B. media-use model.
C. fraction of selection.
D. synergy-to-effort equation.

Answer: C

Communication & Mass Media

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Which American president's approach has become the standard for carefully packaged sound bites and staged events?

a) Ronald Reagan b) Bill Clinton c) George W. Bush d) Barack Obama

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Jessica was homeschooled and is now attending a public university. Suddenly she is meeting people of different faiths, sexual orientations, ethnicities, and nationalities. Jessica is clearly experiencing __________communication

Fill in the blank with correct word

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