How is marketing done via the Internet?
What will be an ideal response?
ANSWER: The use of the Internet to facilitate activities between organizations is called business-to-business electronic commerce (B-to-B or B2B e-commerce). This method of conducting business has evolved and grown rapidly throughout its short history. While social media is used for branding, it is also used to push out contentâ€"a tactic that has become increasingly important to B-to-B marketing. Content marketing is based on the idea of developing valuable content for interested audience membersâ€"namely through videos, white papers, e-mail newsletters, webinars, and blog postsâ€"and subsequently using e-mail marketing, search engine optimization, paid search, and display advertising to "pull" customers to a site.
You might also like to view...
Benito is the manager of a souvenir shop in Panama City, Florida. He has decided to graph the demand per week for fresh orange juice because its price varies as the supply of fresh oranges varies. The graph indicates a demand schedule that slopes downward and to the right. This graph indicates that the quantity of juice demanded increases as which of the following occurs?
a. price decreases b. cost increases c. price increases d. supply increases
Using Microsoft Excel, the function ‘INTERCEPT' returns the variable rate of the independent variable
Indicate whether the statement is true or false