Slogans on packages are best used when _____
a. the other primary marcom tool that is being used is personal selling
b. trial purchase has already been generated through sales promotion
c. the manufacturer is using a push strategy
d. the brand is in the introductory stage of the product life cycle
e. a strong association has been built between the brand and the slogan through the use of advertising
e
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When analyzing the interrelationships between efficiency and effectiveness, where would a company ideally want to operate?
A. With high efficiency B. The upper right-hand corner of the interrelationship graph C. With high effectiveness D. All of the above
Which of the following is not a key question raised in using the multiattribute model?
A) Which attributes do customers use to define a product? B) How is the importance of weights determined? C) How is it determined how much of each attribute a brand possesses? D) What is the gross profit margin of the product?